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Painless feedback - with crazy high response rates!

  • NPS® software platform for organizations of any type or size!
  • Unparalleled Simplicity - Easily solicit feedback to gain actionable insights
  • Continuous Measurement - Real-time visibility into loyalty and satisfaction
  • Proven Methodology - NPS is used by thousands of leading organizations
  • Cost Effective - A simple flat monthly fee provides unlimited usage

Product Features

Customizable Surveys

We offer multi-language templates that enable complete control over the content of your surveys. You are able to modify the content of the survey question, thank you page, unsubscribe page as well as colors, logos, etc.

Flexible Scheduling

Choose between recurring or one-time survey campaign scheduling. Start your surveys immediately or schedule future surveys. Custom system-wide "Survey Throttling" options help to prevent survey fatigue.

Real-Time Dashboard

Scores and comments are available immediately. The dashboard features current and historical trend charts. Infinite data slices via campaign, date range, custom properties, etc. Custom property comparisons and more!

Data Retention

We'll save your data forever. And we recognize that it is 100% YOUR data. Therefore, you can export complete files of your contacts, responses and comments which will include all custom properties for offline analysis.

Close The Loop

One of the most important concepts of gathering feedback is following up with respondents. We make it easy to follow-up directly from the dashboard or contact detail screens to help activate promoters and convert detractors.

Custom Properties

The most powerful way to get the most out of your data analysis is to include multiple custom properties in your contact records. This gives you the ability to segment your data and provide a mechanism for custom comparisons.


All aspects of our software are available in an unlimited manner. You can create any number of survey campaigns, contacts records, contact groups, custom properties, email templates, team members and surveys sent!

Fixed Cost

Variable cost email campaigns can get quite expensive over time. We celebrate, rather than penalize, the success of our clients by offering a simple fixed monthly cost - regardless of your usage of our system.

Net Promoter

A proven methodology. The Net Promoter System for measuring organizational satisfaction has been widely adopted by more than two thirds of Fortune 1000 companies. The simplicity returns higher than average response rates.

Secure & Reliable

The security of your data is of paramount importance to us. We employ SSL transfer, daily backups, private server subnets and firewall. Reliable survey sending is achieved utilizing DKIM, SPF and dedicated IPs.

Enterprise Solutions

For our largest clients, we can develop and deploy customized on-boarding and training. Custom software solutions and data management. In addition, priority support, NDAs and service level agreements are also available.

What is NPS?


The Net Promoter System (NPS) was originally developed and presented by Fred Reichheld in early 2003 in the Harvard Business Review article titled, "The One Number You Need to Grow". It has since grown into the most well-known measure of loyalty used today. Thousands of companies around the world have adopted, modified and benefited from the methodology.

Why It Works

It's Simple - A single metric that can be tracked over time without complicated analysis.

Easy To Use - One multiple choice question and a comment box make it very easy to gather feedback. It also makes for relatively high response rates.

Instant Feedback Loop - Not only are you able to see real-time comments about your organization - you are able to rapidly followup and resolve issues quickly.

Activation Of Promoters - Don't just expect folks who score high to actively promote your organization. Give them tools to do so and watch your referral business grow!

Adaptable - While originally designed as a loyalty metric it has evolved into something much more. It can also be used to determine satisfaction after specific events, such as: customer support calls, product purchases, feature upgrades, etc.

How It Works

The idea is simple - survey customers with a single question, "How likely are you to recommend us to a friend or colleague?". They select their response from a 0-10 scale, 0 equals "Not Likely" and 10 represents "Very Likely". This question is followed by an open ended question that gathers additional comments and feedback.

Survey participants that respond with 0-6 are considered Detractors. Those who score 7-8 are Passives. And finally, 9-10 are Promoters - your most loyal customers.

The Net Promoter Score is calculated by subtracting the percentage of detractors from the percentage of promoters. The final score can fall anywhere from -100 to +100.

Our Take

The Score - Regardless of the numeric value, your Net Promoter Score is neither good nor bad. The true value lies in how the score trends over time. In addition, continuous survey sampling enables you to respond quickly to issues as they arise without having to wait for the results of an annual survey.

Actionable - Custom properties, advanced segmentation and comparative filtered views allow you to identify areas of excellence within your organization as well as areas that may require your attention.

Closing The Feedback Loop - In our view, one of the most important concepts of NPS. Take the time to respond to your survey participants. Letting them know that you are reading and taking action on their scores and comments is critical. For example, you may want to reach out to Promoters and offer incentives for referrals and reviews on social media or just let them know that you appreciate their feedback and value them as individuals. Detractors should be triaged to resolve issues they are experiencing and to attempt to convert them to Promoters. Passives are often overlooked as they are not calculated into the overall score. However, they are important, too! It makes sense to find out what it takes to delight them. The end goal is to increase loyalty across the board and have everyone excited and willing to advocate for your organization.

The Software - Our service was built with two primary goals in mind. One, to offer an affordable NPS framework at scale. Our fixed price model enables you to seamlessly scale your NPS campaigns without worrying about cost over-runs. Flexibility is a close second. Our modular design and ability to customize enable you to utilize the NPS methodology for much more than just a measure of customer satisfaction. The ability to create multiple campaigns and modify the "question" mean that the product is easily adapted to survey any type of group, e.g., customers, clients, students, vendors, etc. Campaigns can also be configured to surveys users at different point in the lifecycle, e.g., after a customer support call, after a product purchase, after job interview, after an important meeting, etc.

Who Uses It

Leadership Team

Robert Hughes

President, CIO

Robert co-founded HowLikely.com and has overall responsibility for product and infrastructure strategy and development. Throughout the course of his career, Robert has overseen the infrastructure architecture and development for multiple enterprise level applications used by Global 500 companies.

Prior to HowLikely.com, Robert was a senior director with the finance practice of the Corporate Executive Board in Washington, DC. He focused on the development of innovative services for Shared Services teams. Prior to the Corporate Executive Board, Robert co-founded the Executive Performance Group, a best practices research and analytics company.

Diana Patel

Director of Business Development

Diana has developed strategic insights for Fortune 500 Chief Financial Officers at the Corporate Executive Board. Prior to that she co-founded a biotech company (Apana Inc.) where she built extensive research proposals with contract research organizations and synchronized the steps for FDA clearance and intellectual property protection. She also founded a nonprofit (A Novel Idea) and has conducted organizational motivation research.

Diana has an M.B.A. with a concentration in entrepreneurship from University of Illinois at Chicago.

Advisory Team

Mr. David Burritt

Mr. Burritt is Executive Vice President and Chief Financial Officer of United States Steel Corporation. Previously, Mr. Burritt served as Chief Financial Officer of Caterpillar Inc. from 2004 to 2010 with various finance and strategy positions spanning a 33-year career, including Vice President of Global Finance & Strategic Services; Corporate Controller and Chief Accounting Officer; 6 Sigma Champion; General Manager of Strategic Business Services for Europe, Africa, and the Middle East; other positions of increasing responsibility for Caterpillar in finance, tax, accounting, strategy and international operations. He currently serves on the Board of Directors of Lockheed Martin, Aperam, and Global Brass & Copper. He is a former director at FM Global.

Mr. Burritt is a Certified Public Accountant and a Certified Management Accountant and a member of the American Institute of CPAs, the Institute of Management Accounting, the Hackett Groups Advisory Council, the Midwest Audit Committee Tapestry Network, and Pathways Commission. He graduated from Bradley University with a Bachelor of Science degree in Accounting, has an MBA from the University of Illinois and has attended Executive Programs at Stanford University and Aspen Institute.

Rear Admiral Nevin Carr (ret)

Nevin Carr recently completed a 34-year Navy career that included sea duty in eight ships, and operations in the Mediterranean Sea, Black Sea, Indian Ocean, Arabian Gulf, North and South Atlantic, South Pacific, Baltic, Caribbean, Arctic and Red Seas. He commanded USS Arleigh Burke (DDG 51) and USS Cape St George (CG 71). His shore duty assignments included tours in Washington, working on programming and requirements for the Navy's ship combat systems, and ballistic missile defense systems. As Deputy Assistant Secretary of the Navy (International Programs), he was responsible for building international partnerships through training, cooperative development, and Foreign Military Sales.

Nevin's capstone assignment was as Chief of Naval Research where he led 4,000 talented scientists and engineers in executing a $2B Science & Technology budget, and drove a research patent portfolio that was ranked #1 in the world among all government organizations.

Since retirement from active duty in January 2012, Nevin provides consulting services in the Washington area and has joined several boards. He also lectures and works with Notre Dame's Federal Relations Team, and is a Distinguished Visiting Scholar at Stanford.

Mrs. Nancy Heinen

Nancy is a Partner and member of the Board of Directors of SV2, the Silicon Valley Social Venture Fund, a partnership for giving. She also acts as a consultant to individual, start-ups, and non-profits.

Between September 1997 and May 2006, Mrs. Heinen was the Senior Vice President, General Counsel, and Secretary for Apple Inc. Before Apple, she was the General Counsel at NeXT. Prior to NeXT she worked in the legal department of Tandem Computers and as an associate in several San Francisco Bay Area law firms.

Mrs. Heinen is an Advisory Board Member at the Northern California Innocence Project and at Illuminate Ventures.

Mr. Anthony (Tony) Williams

Mr. Williams is the CEO of the Federal City Council, a Professor at Harvard University, and on the Board of Freddie Mac.

He served as the fifth mayor of the District of Columbia for two terms, from 1999 to 2007. He had previously served as chief financial officer for the District, managing to balance the budget and achieve a surplus within two years of appointment. Mr. Williams is widely admired for restoring the financial health of the nation's capital. He held a variety of executive posts in cities and states around the country prior to his service in the D.C. government.

Mr. Williams has a B.A. in Political Science from Yale University, a J.D., from Harvard University, and an M.A. from the John F. Kennedy School of Government at Harvard University.

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Unlimited Plan
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  • Team Users
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  • Surveys per Month
  • Unbranded

Unlimited + Unbranded Plan
paid yearly

$ 199
per month

  • Unlimited
  • Team Users
  • Contacts
  • Contact Groups
  • Custom Properties
  • Email Templates
  • Survey Campaigns
  • Surveys per Month
  • Unbranded
    The "Powered by HowLikely?" logo will be removed from your survey emails and landing pages

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Contact Information


HowLikely.com, LLC.

110 E Houston Street, 7th Floor
San Antonio, TX. 78205

(877) 469-5453