Every brand looks for ways to grow and boost its bottom line; however, not all companies go about it the right way. What drives real, sustainable growth for a brand? The answer is straightforward - happy customers. The kind of customers who love your company and rave about it to their friends, family and colleagues. Customer satisfaction is an incredibly powerful metric, but it has traditionally been a difficult one to measure. A typical customer-satisfaction survey can take up to 15 minutes to complete, so it's not surprising that response rates are usually dismal. Fortunately, there's a better way. In this article, we'll introduce you to the Net Promoter Score (NPS) - a survey that takes just seconds to complete and can assess customer satisfaction with just a single question.