If you want to drive long-term growth for your company, you need happy customers. Enthusiastic customers that love your brand and recommend it to friends, family and colleagues. While lengthy customer-satisfaction surveys have traditionally been used to gauge overall customer perception of your brand, they don't always provide the most accurate picture of the situation. Instead, more and more brands have been relying on the Net Promoter Score (NPS) survey, a single-question survey that takes just seconds to complete. In this article, we'll discuss some of the key benefits of using NPS for your brand.